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OpenStore

Role

Staff Product Designer

Year

2022-2023

OpenStore is an e-commerce platform that buys and operates independent Direct-to-Consumer (DTC) brands. By replacing traditional business brokers with automated, 24-hour cash offers for Shopify merchants, OpenStore acquires stores and runs them through a centralized, AI-driven operating system for marketing, logistics, and customer support.

Show me the money!

When selling a business, founders want complete transparency into how their valuation is calculated and the final offer amount. To solve this, I designed a UX flow that demystifies OpenStore's proprietary algorithm, clearly breaking down the key metrics used to generate acquisition offers.

How might we ease the minds of potential sellers by giving them the right info they are looking for.

We broke down the offer reasoning into 3 different steps that explains what is going to go into offer number in the final screen.

Delight is in the details

Rather than presenting users with a static table of numbers, I designed animated data visualizations to turn a cold financial breakdown into a compelling narrative. By bringing the offer data to life through motion, the design framed the valuation not just as a transaction, but as a celebratory milestone for the founder.

Key take aways

Explaining all of the data helped some inbound questions from Support about our offer.

Being able to send personalized offer pages to users made it more digestible when they received an OpenStore offer.

We learned that while clear communication builds understanding, true alignment bridges the value gap. Beyond presenting the math clearly, our real breakthrough comes when we create offers that fully honor both the financial and emotional vision of every founder.